How to write a cover letter

Follow our simple tips and create the perfect cover letter.

4 mins read
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8 months ago

How to write a covering letter. The bane of many people’s lives. But it really doesn’t need to be. Follow our simple tips and yours will stand out from the crowd.

​Let’s start with the basics: what is a cover letter?

A cover letter accompanies a CV (and/or completed application form). It can also be the email you send to a prospective employer with your CV attached – the lines are now starting to blur. It's an opportunity to highlight what makes you particularly suited for the job, but most importantly, should highlight your passions and motivations for the job and company in question.

Why you need one

Recruiters get inundated with CVs from hundreds of people who apply for their vacancies, so the cover letter helps make you stand out. Send a good one, and they’ll probably spend more time on your CV.

How to start and end a cover letter

Research the job you’re applying for and find out who the hiring manager will be and address it to them – brownie points for this straight away. This may involve a call to the recruitment team covering the role or you may prefer to do a bit of searching on LinkedIn. Once you have a name you should address the letter to that person and begin the letter, for example, "Dear Ms Jones," and end with "Yours sincerely, <your name>".

If you can’t find the name of the person, but have a job title, such as the HR manager, you should address the letter to the HR manager, and include

"Dear Sir or Madam," and end with "Yours faithfully, <your name>".

You should include the job title of the role you are applying for somewhere clearly – in an email this could well be the subject line, or in a letter it could be in your opening paragraph. We won’t be more specific than this as, for the sake of job-hunting, there are more important things to worry about.

A cover letter should always end positively and look ahead to the next stage, for example, 'I would be happy to provide further information at interview' or 'I look forward to hearing from you'.

The meat of the matter

Always write a new cover letter for each job you go for: recruiters can spot a “copy & paste” job at half a mile. Your cover letter should explain why you are applying for this particular job. You should use it to expand upon areas of your CV that are relevant to the job you are applying for and link them to your personal motivations. If you have a real interest in the company and its products, or you have certain qualifications that are suitable for this job, then say so. If you believe in the company’s values then tell them. If the role is the ideal next step in your career, explain why. If there is something about you which makes you particularly unique – personal recommendations, previous voluntary experience, or other anecdotes, use them. Remember you need to stand out as being passionate (without seeming desperate) and likeable.

Relevance

Everything you write should relate directly to the job at hand: they won’t want to know that you like football or watching TV unless the job is about football or TV. And don't just repeat what's on your CV. The covering letter and CV work together, with each filling in the gaps of the other. Use the covering letter to shed additional light on the information on your CV.

Length

Your cover letter should be well-presented and ideally fit onto one page – to a maximum of approximately 400 words. You want to entice the hirer to want to find out more about you, not tell them the whole story up front.

Proof-reading

There’s nothing worse than seeing a well-written letter that’s littered with errors. Many recruiters will reject all applications with any spelling errors or typos without a second thought, so don’t let that be yours. This is especially important if you’re going for a job that requires any sort of attention to detail. Check your work thoroughly.

A note on research

We can’t stress the importance of this enough. Before you start, do some research on the company and the job you’re applying for. Things to know include what the company does, their competitors and where they're placed in the market.

Not only will carrying out this research give you the knowledge you require to tailor your cover letter and CV to the style of the company, it also demonstrates that you’ve a real interest in the role and the company itself.

A final thought

Your CV shows you can do the job, your cover letter shows you will do the job. The two should complement each other. 

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Manager’s guide: supporting your employees during Ramadan

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Fasting can affect energy levels, focus, and concentration, making it more challenging to complete their day-to-day duties. Managers play an important part in supporting their Muslim team members during this time, both in terms of practical support and emotional understanding.

Understanding the significance of Ramadan

The first step in supporting your Muslim colleagues during Ramadan is to understand the significance of this month. Ramadan is not just about fasting, but also about spiritual reflection, increased devotion, and a sense of community. By understanding the deeper meaning of Ramadan, you can better appreciate the challenges your Muslim employees may be facing and offer meaningful support.

What can managers do to support their team members?

1. Amend work schedules, where possible

One of the biggest challenges for Muslims during Ramadan is balancing work and religious obligations. Where possible, managers should aim to be flexible with work schedules, allowing their employees to attend evening prayers or adjust their work hours to accommodate their fast. You could also consider allowing your team members to work from home or take time off if needed.

2. Provide support in the workplace

In addition to flexing work schedules, managers can also provide practical support in the workplace. This might include providing a quiet space for prayer, allowing employees to take short breaks to rest during the day, giving those who work in the evening time to break their fast and pray, and avoiding late afternoon meetings that require high concentration. The most impactful thing you can do is to ask them if they need any support and if so, what? It will likely vary from person to person, so you should take an open-minded and consultative approach.

3. Encourage communication

It's important for managers to encourage open communication with their Muslim employees during Ramadan. Encourage your team to share how they're feeling, what their needs are, and how you can support them. This can help build a more inclusive and supportive workplace culture and ensure that everyone is comfortable and able to perform at their best.

While encouraging communication is key, if you see someone fasting some days and not others (or not at all), avoid asking them why they are not fasting. There are many reasons why Muslims do not fast during the month of Ramadan, some examples include those with chronic health conditions or disabilities, age, travellers, and pregnant/breastfeeding mothers.

4. Recognise cultural difference

It's important to recognise and respect cultural differences during Ramadan. This might involve understanding that some Muslim employees may be more reserved or quiet during this time. Ramadan is a time for self-reflection and spiritual development, so you may find that some may decide not to partake in team recreational activities outside of work to allow them to focus on prayer, recitation of the Quran, giving to charity and spending time with family and friends to end the daily fast.

5. Promote team unity

Ramadan is often associated with a sense of community and shared purpose, and we all can help promote this sense of unity in the workplace. This might involve organising or amending team-building activities that support the fasting period or to engage in other communal activities.

Celebrating the end of Ramadan

The end of Ramadan is marked by celebrating Eid Ul Fitr (festival of breaking the fast), where Muslims around the world will come together and celebrate. This is the first day in 30 days where Muslims will eat and drink in the daytime. It is a time to celebrate, exchange gifts and get together with members of extended families and friends. Managers can support their team members by having discissions around annual leave dates so that they can partake in the Eid celebrations, if they wish.

And even better - celebrate the end of Ramadan with your colleagues. This could involve organising a special meal or celebration, or simply acknowledging the end of the fasting period. By celebrating the end of Ramadan, you can show your appreciation for their efforts by saying “Eid Mubarak” (have a blessed Eid).

In conclusion

Managers play a critical role in their employee’s experience of Ramadan in the workplace. By understanding the significance of the holy month, accommodating work schedules, providing practical support, encouraging communication, showing empathy and understanding, recognising cultural differences, promoting team unity, offering resources and support, and celebrating the end of Ramadan, you can help to create a more inclusive and supportive workplace environment.

If you are looking for a talented professional to join your team, or seeking a new employment opportunity yourself, get in touch with one of our specialist consultants today.

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Speaker profile

James Reed, CEO and Chairman, Reed

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Second interview questions to ask candidates
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Second interview questions to ask candidates

The second interview may seem like there is a light at the end of the tunnel after weeks of recruitment to find someone for an opening at your business. Your previous interviews have removed candidates who don't fit the role, which leaves only a handful of people, one of whom you most certainly will be working with in the near future. But working out who this person should be is often decided by running a second interview.

The second interview is an important comparison task for you and your team and therefore the questions you use need to give you some real insight into the person you may employ. Yet, just as in your first round of interviews, asking the right questions can be crucial in order to understand if a candidate is suitable for the role.

Although there are never a fixed set of questions to ask in the second interview, here are our selection of questions for employers to ask which will hopefully allow you to understand a candidate more fully before making a decision on who to hire.

Second interview questions to ask candidates:

What are your personal long term career goals?

The way your candidate answers this question will give you an insight into where they would position themselves within your company in the long term. If they answer directly referencing your business then they are thinking of remaining within the company for the future and will work hard towards achieving their own career goals whilst working hard for the business. It also allows for you to gauge their personality as their honesty will be very important when making a final decision about who to hire.

Do you have any questions about the business or the role since your first interview?

This gives your candidate the opportunity to ask questions they may not have thought of during the nerve-wracking first interview. This is good for both of you as it allows you to see how much they have prepared for this interview but also gives them the chance to ask the really good questions they probably thought of on the journey home from the first time they met you.

What skills do you think are needed for this role?

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Why would you not be suitable for this role?

This asks your candidate to think about problem and resolution - how they would overcome any professional issues they may have in the role. How positive they are in answering this question gives you an idea for their own motivation for achievement.

What changes would you make at this company?

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How soon would you be able to start this role?

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Ultimately, good questions are essential in establishing who will be best for your business. Hopefully, having met with a candidate for the second time, you will have a much better understanding of their skills, capabilities and – most importantly – whether or not they would be a good fit for your business.