Sales Manager – International Events
Location: Lagos, Nigeria
Sector: Sales / Major Exhibitions & Conferences
Employment Type: Full-time
Reed Specialist Recruitment is seeking a talented Sales Manager on behalf of a confidential client to lead sales strategy and execution for a high-profile international event. The successful candidate will drive exhibitor and sponsor acquisition, build key industry relationships, and ensure revenue targets are achieved for a large-scale launch in Africa.
Key Responsibilities
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Develop and implement a comprehensive sales strategy to drive participation and revenue for the event.
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Identify and secure new business opportunities with exhibitors, sponsors, and partners across diverse industries.
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Build and maintain strong relationships with senior stakeholders, trade associations, and commercial partners.
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Negotiate and close exhibition and sponsorship packages, delivering against revenue targets.
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Collaborate closely with marketing, operations, and content teams to ensure a seamless client experience.
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Represent the company at relevant industry events and networking forums.
About You
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Proven experience in B2B sales, ideally within large-scale events, exhibitions, or conferences.
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Strong track record in securing sponsorships, exhibition sales, and partnerships.
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Excellent negotiation, communication, and relationship-building skills.
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Degree-level education and 5+ years of relevant experience.
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Comfortable working to ambitious targets in a fast-paced, international environment.
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Willingness to travel extensively across Africa and internationally as required.
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CRM experience (Salesforce preferred) is highly desirable.
Why Join?
This is a unique opportunity to play a key role in the launch of a landmark international event in Africa. You will work with an experienced leadership team and have the chance to contribute to a high-profile project with global reach.
